On a survey, students were asked to answer "yes" or "no" to the following questions: (a) Do you ever have to do homework outside of school? (b) Should the hours that school is in session be extended? (c) Do you feel it is too easy to make good grades? These are examples of ________ questions.
A. open-ended
B. multiple choice
C. tabulation
D. bipolar
E. dichotomous
Answer: E
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Which of the following is/are not true regarding a merchandising firm?
a. Inventory appears on the merchandiser's balance sheet initially as an asset. b. Inventory for a merchandiser is measured at acquisition cost. c. When a sale takes place, the merchandising firm recognizes the cost of the inventory as an expense (cost of goods sold) on the income statement. d. When a sale takes place, the merchandising firm recognizes the inventory reduction on the statement of cash flows. e. All of the above are false regarding a merchandising firm.
The CEO suggests that Victor attend a training program for sales managers. If the program is like most others, which of the following topics will most likely be covered?
A) motivating salespeople B) forecasting short-term sales C) managing sales territories D) handling office politics E) calculating ROI
_______ (is) are firms, institutions, or governments that acquire goods and services either for their own use, to incorporate into the products or services that they produce, or for resale along with other products and services to other firms,
institutions, or governments. a. Business market management b. Business markets c. Business marketing d. Customer value in business markets
A measure of the percentage of the target market that has been exposed to a promotional message at least once during a specific time period is referred to as
A. breadth. B. depth. C. duration. D. frequency. E. reach.