A measure of the percentage of the target market that has been exposed to a promotional message at least once during a specific time period is referred to as
A. breadth.
B. depth.
C. duration.
D. frequency.
E. reach.
Answer: E
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What does the acronym "EAP" stand for?
a. Entrepreneurial Assistance Program b. Employee Assistance Program c. Ethical Awareness Program d. Employee Anti-fraud Program
Clenzo is a company that provides house cleaning services in major urban and suburban areas
Marketers at Clenzo developed a short, humorous video promoting the company's services and hope that customers who see the video will be so entertained that they will pass the video on to their friends and colleagues. The marketers at Clenzo are using techniques to facilitate ________. A) direct-mail marketing B) viral marketing C) catalog marketing D) contextual advertising E) display advertising
Which of the following guidelines is NOT suggested for bridging an initial pitch and gaining a commitment of media mentions from connectors?
A) Never take "no" for an answer. B) Follow-up promptly. C) Repeat follow-ups until the media respond. D) Stay on-message. E) Be flexible about your story ideas.
A disadvantage associated with the model stock approach to the determination of space needs is that _____
a. distinctive items with low sales or profit levels may not be stocked b. seasonal items may be placed in improper locations c. impulse goods may not be stocked in adequate quantities d. product placement may not follow normal shopper patterns