Ad guru Bob Greenberg says the entertainment era that assembled mass audiences for advertisers to reach is coming to an end and advertisers need to adopt new approaches
Indicate whether this statement is true or false.
TRUE
You might also like to view...
As of 2008, Toyota has been come the world standard in the auto industry. Researchers attribute their success to their consistently effective use of:
A. customer feedback B. excellent employee benefits C. continuous improvement teams D. customer/employee suggestion boxes
A lot of things that make for interesting content happen ______.
A. “outside the lines” of the event itself B. only during the event itself C. before the event occurs D. only after deadline
Which role defines an individual whose actions in the group are motivational for the members to attain a greater productivity?
a) Energize b) Opinion giver c) Elaborator d) Opinion seeker
A listener who is distracted by a headache, or preoccupation with other thoughts, is being impacted by
A) internal noise. B) feedback. C) encoding. D) the speaking environment.