Gearjazz, a company that manufactures and sells musical instruments, aims to increase its popularity among music artists and enthusiasts by sponsoring the audio system for the music and arts festival being held in the town of Flavempia. Which of the following marketing strategies does this scenario best illustrate?
A. People marketing
B. Place marketing
C. Event marketing
D. Idea marketing
Answer: C
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People who authorize the proposed actions of deciders or buyers are initiators
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Procter & Gamble introduced its Duncan Hines ready-to-spread frosting in a small geographic area
When General Foods became aware of the product, it rushed to market its own Betty Crocker ready-to-spread frosting, which eclipsed the Duncan Hines product introduction. This act illustrates ________. A) why many companies engage in test marketing B) one of the problems associated with test marketing C) why prototypes are so important D) how idea screening can make a product a commercial success E) the variety of sources for idea generation
Telemarketing that is not outsourced requires relatively little financial investment from a company
Indicate whether the statement is true or false
Tawny’s company has the unconscious values of focusing on profits and diligence and the employees act out these values. These values are ______.
A. espoused B. enacted C. encouraged D. unethical