The Big Heat draws a parallel between the gangster's moll Debbie and the wife of a corrupt police officer by showing ___________________

A) both women in mink coats
B) both women carrying the queen of spades from a deck of cards
C) both women ridiculing the film's protagonist, Dave Bannion
D) both women with scarred faces


A

Communication & Mass Media

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One’s liking for a communicator can have a positive influence on:

a. perceptions of expertise b. perceptions of knowledge c. perceptions of ego d. perceptions of trustworthiness

Communication & Mass Media

What mode of persuasion relies on the form and substance of an argument?

What will be an ideal response?

Communication & Mass Media

The theory that some needs are more basic than others and, therefore, provide us with greater motivation than others is ________

A) Einstein's Theory of Relativity
B) Uses and Gratifications Theory
C) The Agenda Setting Hypothesis
D) Maslow's Hierarchy of Needs
E) Marsh's Theory of Compliance

Communication & Mass Media

The perception the audience forms of you as you present your speech is called _____ credibility

a. initial
b. charisma
c. derived
d. terminal

Communication & Mass Media