Which of the following statements is true of Media Richness Theory?

A. "Richness" is evaluated by the extent to which a message is personalized.
B. The "leanest" media prompt individuals to communicate faster.
C. The "richest" media are telephones, memos, and letters.
D. The theory was independent of the evolution of Social Information Processing Theory.


Answer: A

Communication & Mass Media

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Public speaking classes are valuable because

a. effective speakers tend to be more successful. b. they contribute to one's personal growth. c. they make for better democratic citizens. d. all of the above are correct.

Communication & Mass Media

Sharon is preparing a speech about the controversy surrounding “gun control” in the United States. She knows she has a variety of options for this presentation, but given all the talk about the topic, she wants to talk only about the benefits of gun control. The best organizational pattern, given her goal, is __________.

A. Topical B. Problem-Solution C. Historical D. None of the above

Communication & Mass Media

The process through which individuals and groups generate alternatives and evaluate those alternatives in light of the identified situation is called

a) problem solving b) decision making. c) fact-finding. d) brainstorming.

Communication & Mass Media

When we tend to favor negative impressions over positive ones, we are using a

a. hidden bias. b. negative bias. c. prejudice. d. stereotype.

Communication & Mass Media