__________is the ultimate goal of a new trend in marketing that focuses on understanding consumers as individuals instead of as part of a group
Fill in the blanks with correct word.
ANSWER: Customer relationship management (CRM)
Customer relationship management (CRM) is the ultimate goal of a new trend in marketing that focuses on understanding customers as individuals instead of as part of a group. It was initially popularized as one-to-one marketing.
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Eli rents an old farmhouse from Kathy for a term to begin on July 31, 2006 and end on August 1, 2007. When Eli attempts to move in, he finds that Rose, the previous tenant, is still living in the house. Here, Kathy has breached the:
A. implied warranty of quiet enjoyment. B. implied warranty of habitability. C. implied warranty of possession. D. clauses of the Fair Housing Act.
What do marketers consider a crucial component in a video?
A) product placement integrated into the script B) the appearance that it was shot by an amateur C) a hook that makes a message resonate with an audience D) dialogue that must not be seen as entertaining E) proprietary information that must not be shared
Which of the following types of auctions is perfect for sellers that have many identical items to sell?
A) English auctions B) Name Your Own Price auctions C) Dutch Internet auctions D) group buying auctions
The Resource Recovery Act (1970) ________
A) subsidizes pilot recycling plants B) regulates treatment, storage, transportation, and disposal of hazardous waste C) establishes a structure for coordinating all federal environmental programs D) authorizes grants to states for water-pollution control E) prohibits ocean dumping that could threaten human health or the marine environment