Briefly outline transaction cost economics as it relates to IT outsourcing
Transaction cost economics theory is in conflict with the core competency school by suggesting that firms should retain certain specific non?core IT assets in-house. Because of their esoteric nature, specific assets cannot be easily replaced once they are given up in an outsourcing arrangement.
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When Brian explains to his supervisor that advertising communication may not lead to immediate behavioral response or purchase, and uses a purchase funnel analogy to explain that a series of effects must occur, with each step fulfilled before the consumer can move to the next stage, he is explaining the ________ model of how advertising works.
A. hierarchy of effects B. AIDA C. diffusion of innovations D. innovation adoption E. information processing
Which of the following statements about early environmental damage and responses is accurate?
a. The Industrial Revolution began to cause noticeable environmental damage by the mid-1800s. b. The earliest opposition to human-caused environmental damage came from citizens. c. Early environmental protection usually began with top-level government directives. d. Environmentalism was relatively late in coming to the United States.
A study of hospitals showed that pay-level practices and pay structures combined to affect ______.
A. ethical behavior B. resource efficiency C. patient satisfaction outcomes D. job satisfaction
Using the pronouns "you" and "your" in a sales letter:
A) assumes the customer will definitely buy B) conveys an informal tone C) keeps the focus on the customer D) should be avoided if possible E) follows standard business letter format