Using ________ segmentation, marketers form segments of consumers who have similar needs and buying behaviors even though they are located in different countries
A) psychographic
B) demographic
C) occasion
D) benefit
E) intermarket
E
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Which of the following is true about behavioral segmentation on the basis of the loyalty variable?
A) Consumers tend to pay more for products that are targeted at their respective age group or generation. B) By looking at customers who are shifting away from its brand, a company can learn about its marketing weaknesses and take actions to correct them. C) Highly loyal customers of a brand are less likely to engage in word-of-mouth publicity than those who are not. D) Completely loyal customers of a brand are typically loyal to two or three brands of a given product. E) Only consumers who seek premium or luxury services are subjected to behavioral segmentation based on the loyalty variable.
As of December 31, Year 1, Gant Corporation had a current ratio of 1.29, quick ratio of 1.05, and working capital of $18,000. The company uses a perpetual inventory system and sells merchandise for more than it cost. On January 1, Year 2, Gant sold inventory on account. Which of the following statements is incorrect?
A. Gant's working capital will increase. B. Gant's quick ratio will increase. C. Gant's current ratio will increase. D. None of these answers is correct.
You cannot be held liable for the actions of your agents if the agents are violating your instructions
a. True b. False Indicate whether the statement is true or false
Specialty products
A. are generally high in price. B. cannot be found using the Internet. C. have a number of close substitutes. D. are brands customers request by name. E. None of these answers is correct.