A speech is designed to achieve a purpose, and ________ is the process of deciding how your speech

can best do that.

Fill in the blanks with correct word


strategic planning

Communication & Mass Media

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Says Alexander Walker, "The silent stars were less mythic figures, but not quite human because they didn't speak yet, giving emotions human shape."

Indicate whether this statement is true or false.

Communication & Mass Media

Which of the following is considered an ethical strategy of persuasion?

A) claiming that an issue is more urgent than it actually is B) withholding information or arguments that don't support your point C) "loading the deck" so as to give the illusion of choice to the listeners D) using unsound appeals E) moving from education to commitment

Communication & Mass Media

Which of the following was not a part of the creation of the Radio Corporation of America?

A. Columbia Broadcasting System B. General Electric C. American Telephone and Telegraph D. American Marconi

Communication & Mass Media

Thomas Berner recommends that if a good question comes up in an answer to another question, ask that question right away.

Answer the following statement true (T) or false (F)

Communication & Mass Media