Advertisements for food products and cleaning supplies once directed exclusively to women now must also be geared towards men. This is an example of the consumer behavior trend of:
A) age complexity
B) gender complexity
C) active, busy lifestyles
D) individualism
B
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The need for the researcher to understand the nature of what decision managers face and what they hope to learn from research is one of the reasons to conduct ________
A) discussions with decision makers B) interview with experts C) secondary data analysis D) qualitative research
The sales manager at a company wants to keep informed, so he collects, analyzes, and stores data from the macro environment on a continuous basis. This illustrates the concept of ________.
A. portfolio analysis B. probability sampling C. exploratory research D. marketing intelligence E. mechanical observation
An optimistic vacationer would opt for:
Final exams are almost here and once they are done, it will be time to reward myself with a well-deserved vacation. As a state employee, I haven't seen a raise since... well, ever. Thus an important criterion, in fact the most important criterion is to find an exotic region that can be visited inexpensively. There are three states of nature that could impact costs in these five areas of interest, and they correspond to the relative strength of the US Dollar against that region's dominant currency. Rather than squander my time doing any actual publishable research, instead I have determined the average cost per day to visit each region under each of the possible states of nature. This table, which should not be construed as actual vacation advice, appears below. Region Strong Dollar Middling Dollar Weak Dollar Eastern Europe 33 54 57 Southeast Asia 41 56 36 Australia 45 44 58 Galapagos Islands 37 35 26 Scandinavia 38 11 48 A) Scandinavia. B) Galapagos Islands. C) Australia. D) Eastern Europe.
The U.S. Citizenship and Immigration Service issues a rule. Like the rules of other federal administrative agencies, this rule is compiled in
a. the Administrative Register of the Federal Government. b. the Code of Federal Regulations. c. the Federal Rules of Civil Procedure. d. the United States Code.