The most important advantage of sequential coding is that
a. missing or unrecorded documents can be identified
b. the code itself lacks informational content
c. items cannot be inserted
d. deletions affect the sequence
A
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What is psychographic segmentation, and how do marketers use it in targeting different world markets?
What will be an ideal response?
Research shows that customers tell nearly ________ as many people about their bad experiences then they tell about their good experiences
A) one-third B) half C) twice D) five times E) ten times
Which of the following is the number of different product lines available at a particular retail store?
A) merchandise breadth B) inventory depth C) merchandise depth D) retail diversity E) point-of-sale range
In the idea stage of the product planning and development process:
A. systematic market evaluation is used. B. multiple brand comparison is used. C. product samples are given out. D. conversational interviewing is used.