Which of the following duties would NOT be performed by a firm's marketing managers?

A. directing the implementation of plans
B. controlling plans
C. overseeing the firm's financial statements
D. planning activities
E. developing marketing mixes for target markets


Answer: C

Business

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Fill in the blank(s) with the appropriate word(s).

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One of the shortcomings of direct marketing is that the firm cannot easily measure the response

Indicate whether the statement is true or false

Business

The adjustment for changes in operating working capital accounts depends in part on a firm's rate of growth. _____ firms usually experience significant increases in accounts receivable and inventories

a. Introduction phase b. Late maturity c. Declining d. Mature e. Rapidly growing

Business

The entry to record the issuance of 150 shares of $5 par common stock at par to an attorney in payment of legal fees for organizing the corporation includes a credit to

A) Organizational Expenses B) Goodwill C) Common Stock D) Cash

Business