_____ refers to dictionary meaning of a word

A) Connotation
B) Association
C) Denotation
D) Objectification


Answer: C

Communication & Mass Media

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Experiencing some speaker apprehension

a. is very difficult to curb once it begins. b. can be used to your advantage. c. is quite rare. d. can often be a sign of deep emotional problems.

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If it has offered a political candidate airtime, a broadcaster must offer the candidate's opponent equal time under similar circumstances

Indicate whether this statement is true or false.

Communication & Mass Media

In earned media, what is a role for the PR practitioner before publication?

a. to edit the story before publication b. to assist the journalists or editors c. to review different versions of the story d. to promote the story to potential audiences

Communication & Mass Media

Turn taking is most commonly exhibited in which communication situation?

A. a conversation B. a public speech C. a vigorous argument D. a classroom lecture

Communication & Mass Media