In earned media, what is a role for the PR practitioner before publication?

a. to edit the story before publication
b. to assist the journalists or editors
c. to review different versions of the story
d. to promote the story to potential audiences


b. to assist the journalists or editors

Communication & Mass Media

You might also like to view...

Carly is an elementary school teacher who is expected to both nurture her students and enforce strict policies. When Jimmy acts out and breaks the rules, Carly knows it is because he has trouble at home

Discipline only causes him to act out more. She feels as though she is stuck between helping and harming him. This is an example of _____. a. role conflict b. role ambiguity c. work overload d. burnout

Communication & Mass Media

While unheard of just a few years ago, the word "google" is now commonly used in conversations. New words that are introduced into a language are called _____

a. trigger words b. neologisms c. a bypass d. signposts

Communication & Mass Media

The semiconductor has had little influence in the development of digital technology

Indicate whether this statement is true or false.

Communication & Mass Media

This occurs when a local public figure endorses or provides testimonials about an organization or its products and services

A) person-to-person word-of-mouth public relations B) person-to-person word-of-mouth advertising C) intentional word-of-mouth communication D) experiential word-of-mouth communication E) consequential word-of-mouth communication

Communication & Mass Media