Hofstede's individualism-collectivism dimension has been separated into two ________ components: ingroup collectivism and institutional collectivism

A) of Hofstede's
B) GLOBE
C) complementary
D) complimentary


B

Communication & Mass Media

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Which of the following lists contains elements of the definition of a small group given in the

textbook? A) sharing a common purpose, 2 to 15 people, face-to-face interaction B) members exert influence on others in the group, 4 to 8 people, formal leader C) 3 to 15 people, sharing a common purpose, members feel a sense of belonging D) formal leader, 3 to 15 people, members feel a sense of belonging

Communication & Mass Media

Duke's speech about smoking covered these main ideas:

I. Smoking is a health hazard. II. Smoking can cause cancer. III. Smoking can cause death. Since cancer is a health hazard, these main points are not A) discrete. B) balanced. C) simple. D) complete. E) coherent.

Communication & Mass Media

Which of the following activities is a type of "media audit?" a. A public relations firm interviews customers at a client's retail outlet aboutwhether media advertising influenced their decision to patronize thebusiness

b. A public relations firm interviews media professionals about theirimpressions of a client. c. A public relations firm conducts a content analysis of media coverage abouta client. d. A public relations firm surveys a client's potential customers about the kindsof media advertising they enjoy.

Communication & Mass Media

List three "problem audiences" and a suggestion for dealing with each.

What will be an ideal response?

Communication & Mass Media