The first experiments to study the duration of memory were conducted by
a. Tulving.
b. Ebbinghaus.
c. Sperling.
d. Bahrick.
e. Craik.
b. Ebbinghaus.
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According to the research of Craik and Tulving (1975), we are most likely to remember information that we process at a(n) __________ level.
A. deeper B. medium C. shallower D. eidetic
Samantha had not really thought much about who should get her vote, but for the entire month before the election, she constantly heard messages saying, "Vote for Don Green. He's the best person for the job.". On election day, after voting for Don Green, she told her friends that she believed he truly was the best candidate. Based on the research into factors that influence persuasion, it appears
that Samantha has been influenced MOST by a. repetition of a message. b. the presentation of a one-sided argument. c. Don Green's expertise and credibility. d. Don Green's trustworthiness and likeability.
The newborn infant has a number of __________ such as sucking, grasping, and rooting, which aid in his or her survival
a. cognitive skills b. traits c. motor reflexes d. inborn perceptual abilities
Which of the following messages is most likely to motivate the maintenance of an exercise program?
A. "If you exercise, you'll feel more energetic and look more attractive." B. "If you do not exercise, you will start looking ugly." C. "If you don't exercise, you'll gain weight and feel sluggish." D. "If you sit at home all day without any exercise, you will become obese."