Which of the following is true about portfolio diversification?
A) It reduces performance stability.
B) It increases dependence on a single product.
C) It allows a business to take advantage of offsetting product life cycles.
D) It restricts a business to a single market.
E) It reduces opportunity for growth.
C
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Clients should not expect vendors to list the service level and _____; the clients must do it.
A. quantity B. metrics C. degrees D. quality
If a court later finds that a person lacked mental capacity at the time the contract was entered into, the contract is ________.
A. voidable at the election of that person (or his or her guardian or administrator) B. voidable at the election of the other contracting party (or his or her agent) C. void D. void ab initio
What attitude change approach did Colgate marketers use to encourage consumers to purchase its product when it began to include the antibacterial agent triclosan in its product?
A. obtaining a seal of approval to reduce consumers' risk and encourage purchases B. providing free trials of the new product C. adding new attributes to the product D. changing the perceived importance of attributes E. changing beliefs about the extent to which a brand has certain attributes
When Coca-Cola purchased Culiangwang Beverages Holding Ltd, a company known for marketing multigrain health drinks, the company was pursuing a ________ strategy.
A) market development B) product penetration C) market penetration D) diversification E) product development