Define technology. How does it affect marketing?
What will be an ideal response?
Technology refers to inventions or innovations from applied science or engineering research. Technological forces affect marketing because each new wave of innovation can displace existing products and companies. Advancing technology has a dramatic impact on marketing. For example, connectivity will grow to include all customers, machines, vehicles, appliances, and mobile devices to create the Internet of Things. In addition, computers will develop all five senses to create intelligent data collection and personalized predictive capabilities. Green technologies such as smart grid electricity services, online energy management, and consumer-generated energy (e.g. home wind turbines) will gain widespread acceptance among American consumers. Finally, 3-D technologies will move from movie theaters and televisions to many new and useful applications.
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Discuss the social and ethical concerns that the boom in digital technology has created for marketers
What will be an ideal response?
Explain how the government may influence a company's marketing decisions
What will be an ideal response?
The financial loss that each stockholder in a corporation can incur is usually limited to the amount invested by the stockholder
Indicate whether the statement is true or false
The statute enacted by Congress which makes electronic records and signatures valid and enforceable for many transactions affecting interstate or foreign commerce is the:
A) UETA. B) UCC, Article 2E. C) Electronic Signatures in Global and National Commerce Act. D) Interstate and Foreign Commerce Electronic Transactions Act.