Members conversing and connecting with one another using cell phones or other mobile devices best describes
A) mobile marketing.
B) mobile social networking.
C) mobile media clubs.
D) telemarketing.
B
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Current trends affecting marketing communications include the following, except:
A) explosion in the use of alternative media B) emphasis on pull marketing strategies C) accountability and measurable outcomes D) changes in tasks performed by key players
The Whirlpool company most likely created a house filled with company products so that salespeople could:
A) conduct tests with competing products B) see the full life cycle of the appliances C) become familiar with the products D) bring customers to see the products in use E) explore price configuration options
When evaluating a source for credibility, search for
A) Credit given to the designer. B) An encyclopedia listing. C) The authors' biography (degrees earned, years of experience/research in their field of study, published books, journals, articles about your topic) D) Commercial websites
Action Play Equipment ordered 200 feet of chain, 400 clasps, and 50 swing seats from Brace Company for $1,600 to be delivered within three weeks of the order. Brace sent back an acceptance form which stated payment was due within 30 days of delivery or a finance charge of 2% per month would be added to the balance. What is the status of the interaction between Action and Brace?
a. There is a valid contract under the UCC, and the additional payment terms become part of the contract unless Action objects within a reasonable period of time. b. There is a valid contract for the goods, but the payment terms will not become part of the contract. c. There is no contract, because Brace has made a counteroffer by adding payment terms. d. There is no contract, because the method of transportation has not been decided.