An advantage of secondary data over primary data is that they ________.
A. provide specific answer to a research problem
B. are less expensive
C. fit the research problem exactly
D. are more current
E. have high validity regardless of the methodology used
Answer: B
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In the context of group decision making, which of the following is a difference between the nominal group technique (NGT) and the Delphi technique?
a. Unlike the NGT, the Delphi technique requires all panel members to gather together in one place. b. Unlike the Delphi technique, the NGT produces better decisions than the devil's advocacy and dialectical inquiry approaches. c. Unlike the Delphi technique, the NGT increases a-type conflicts. d. Unlike the NGT, the Delphi technique involves creating a series of open-ended questions for group members.
Coors brand slogan "Turn it loose" translated into Spanish was interpreted as "suffer from diarrhea," which is an example of why marketers may need to change brand elements when they launch products and services globally
Indicate whether the statement is true or false
A(n) ________ appeal is a creative strategy that elaborates on product or service attributes or benefits
A) aesthetic B) informational C) bandwagon D) emotional E) transformational
Which of the following statements is true of the state-of-the-art defense?
A) It is a product liability defense based on adherence to existing economically feasible methods when the product was manufactured. B) If proven, the defendant cannot be held liable for the defective product. C) It bars actions arising more than a specified number of years after the product was purchased. D) It is a valid defense in a negligence case because the focus is on the reasonableness of the defendant's conduct.