Which of the following statements is true of the influence of product characteristics on a company's channel strategy?
A) Products with low unit prices are usually sold using a company's sales force.
B) Products that are sold using direct distribution generally require narrow selling margins.
C) Perishability is an important product characteristic that influences channel strategy.
D) Bulky products are ideally distributed through direct-sales systems globally.
C
You might also like to view...
One practical step that should be taken in order for an organization to begin developing a core of project management professionals is to:
A) Fire the unprofessional project managers. B) Hire professional project managers. C) Formalize the organization's commitment with training programs. D) Review instances where projects were poorly managed.
Which measure of variability is most general and, hence, least useful?
a.Median b.Range c.Standard deviation d.Mean deviation
A customer's lifetime value is calculated by:
A. Summing the projected annual profitability of the customer B. Summing the annual sales of the customer and then dividing by the projected lifetime C. The firm's MRP system D. Finding the NPV of a customer's projected lifetime profits for the firm
Christie and Jergens formed a partnership with capital contributions of $300,000 and $400,000, respectively. Their partnership agreement calls for Christie to receive a $60,000 per year salary. Also, each partner is to receive an interest allowance equal to 10% of a partner's beginning capital investments. The remaining income or loss is to be divided equally. If the net income for the current year is $135,000, then Christie and Jergens's respective shares are:
A) $67,500; $67,500. B) $92,500; $42,500. C) $57,857; $77,143. D) $90,000; $40,000. E) $35,000; $100,000.