The biggest benefit to Kraft from their social media “Cheesepocalypse” campaign was ______.
A. identifying Velveeta “super-consumers”
B. selling more Velveeta during basketball season
C. making people more aware of using Velveeta to make queso dip
D. 20% increases in sales of Velveeta
A. identifying Velveeta “super-consumers”
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The nation’s first publicity firm, the Publicity Bureau, was founded in Philadelphia in the early 1800s
True. False.
Paranoid conspiracy films are generally set ________
A) in creepy, remote locations B) in suburban America C) in crowded urban centers D) in Washington D.C.
In a brief essay, define the spiral of silence theory, explain where it came from, and provide an example of how it might work in the world of social media.
What will be an ideal response?
In a well-developed essay, explain the four ways discussed in the textbook that words have
power. What will be an ideal response?