The net marketing contribution as a percentage of sales is called the marketing ROI
Indicate whether the statement is true or false
FALSE
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Which of the following is most likely an example of a business promotion tool?
A) a free DVD for customers who purchase a new television at a retail store B) a trade fair showcasing a new audio system developed by an electronics firm C) a sweepstakes program inviting customers to enter for the chance to win a new car D) a toaster being sold at half its list price for any buyer who purchases a food processor E) a display allowance for retailers who feature a manufacturer's product in a favorable manner
Persuasive topics revolve around which three types of questions?
a. fact, opinion, policy b. fact, value, opinion c. fact, merit, policy d. fact, value, policy
________ is installed into special, read-only memory of devices like printers and print servers or devices used for various types of communication.
A. Firmware B. Application software C. AIX kernel D. Vertical-market software E. Spyware
________ involves training teams how to share information and make decisions.
A. Coordination training B. Guided team self-correction C. Cross training D. Team sharing training