Sarah analyzed her audience and concluded after talking with a few members of that audience that they believed the same thing she did about global warming. One potential problem in her audience analysis is that Sarah might be committing 

A. bias.
B. projection.
C. estimation.
D. socialization.


B. projection.

Communication & Mass Media

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When processing external materials, one must consider:

a. relevance of objectives b. appropriateness for the training time period c. appropriateness for the cultural background of the trainees d. appropriateness of the intellectual background of the trainees e. all of the above

Communication & Mass Media

A speaker who described a child as a “cute, curly-haired little angel” would be

using denotative language. Indicate whether the statement is true or false.

Communication & Mass Media

Which of the following strategies and skills are effective when you need to and should say "no" to someone?

a) Use assertive words but passive nonverbal communication. b) Don't say "yes" or "no" until you hear and understand a specific request c) Ask permission to say "no," such as "Will you be upset if I don't do this?" d) Anticipate the person's request before you hear the question, so you can stop him or her from asking. e) Avoid saying "no" if the other person won't like your answer.

Communication & Mass Media

Jack and Kate are working on a small group project for their political science class. They disagree on how to complete part of the assignment, and the disagreement soon escalates to a full-scale argument. Afterward, they find it difficult to work together, and the entire group is affected. Jack and Kate are demonstrating ________, meaning that their moods and behaviors influenced, and were influenced by, each another's in a way that affected the group.

A. interdependence B. codependence C. conflict D. escalation

Communication & Mass Media