When shoppers boycotted Target because the chain had a policy of not allowing solicitors, including the Salvation Army, to collect money outside their doors, Target responded by ________
A) donating $9 million to the Salvation Army
B) launching an advertising campaign claiming that the company supported a variety of charities and did not include the Salvation Army
C) creating a department in its stores for inexpensive used goods
D) allowing solicitors, including the indigent homeless, to solicit money just inside the front entrances to their stores
E) defensively pointing to the 5 percent of their income they had invested in local communities since 1946
A
Explanation: A) When the Salvation Army was banned from collecting contributions outside the doors of Target stores, they claimed that they had lost more than $9 million in possible donations. Shoppers were angered by this and boycotted Target stores, which sent the company a strong message, and Target chose to respond by working with the Salvation Army. First, they donated the lost $9 million directly. Then, Target created an online "Wish List" that shoppers could use to donate toys, clothing, and household items to needy families during the holiday season. By recovering from the boycott in this positive way, Target was able to avoid further negative impact of the situation they had created with their policy of not allowing solicitors to collect donations outside their doors.
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