According to the "advertising equals information" ideology, advertising causes consumers to
A. become brand loyal.
B. perceive fewer substitutes for advertised brands.
C. give up comparison of competitive offerings.
D. value product attributes differently.
E. become more price-sensitive.
Answer: E
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A sense of humor is particularly valuable in the workplace because it
A) is a good substitute for low wages. B) helps defuse hostility. C) increases tension, thus preventing workers from becoming too relaxed. D) takes some power away from leaders.
An operational budget is a short-term financial plan that coordinates activities needed to achieve short-term goals
Indicate whether the statement is true or false
A supply chain
A. focuses on procuring materials needed for production, so its main weakness is that it ignores customer needs. B. requires skill in coordinating activities among different firms, which has prompted many firms to seek help from outside experts. C. concerns only direct relationships between producers, while a channel of distribution may involve intermediaries. D. is most effective when the objectives of the manufacturer at the beginning of the chain guide the activities of all other firms in the chain. E. is part of a broader network of relationships called a channel of distribution.
When the accounts receivable of a firm have been factored, bad debt losses remain the
responsibility of the borrowing firm and must be made good. Indicate whether the statement is true or false