What is a characteristic of an effective pitch?

a. presenting the story to numerous reporters
b. showing the story’s relevance to the media outlet
c. posting the story idea on a social media pager
d. providing thorough details about the story


b. showing the story’s relevance to the media outlet

Communication & Mass Media

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It is better to use general words in a speech than specific words

Indicate whether the statement is true or false

Communication & Mass Media

Which is, according to the textbook, NOT usually seen as an aim of informative speeches?

A) to clarify B) to change behavior C) to enlighten D) to define a concept

Communication & Mass Media

Identify the steps of the ROPES process. Which step is critical throughout the entire PR campaign process?

What will be an ideal response?

Communication & Mass Media

Attitudes are:

a. expressions of judgments – generally, not as strongly held as convictions but articulating sentiments or points of view. b. convictions firmly fixed in the bedrock of one's value system, embodying one's sense of truth. c. tendencies or orientations toward something or someone—a state of mind, a manner, a disposition, a position. d. all of above.

Communication & Mass Media