What is a characteristic of an effective pitch?
a. presenting the story to numerous reporters
b. showing the story’s relevance to the media outlet
c. posting the story idea on a social media pager
d. providing thorough details about the story
b. showing the story’s relevance to the media outlet
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It is better to use general words in a speech than specific words
Indicate whether the statement is true or false
Which is, according to the textbook, NOT usually seen as an aim of informative speeches?
A) to clarify B) to change behavior C) to enlighten D) to define a concept
Identify the steps of the ROPES process. Which step is critical throughout the entire PR campaign process?
What will be an ideal response?
Attitudes are:
a. expressions of judgments – generally, not as strongly held as convictions but articulating sentiments or points of view. b. convictions firmly fixed in the bedrock of one's value system, embodying one's sense of truth. c. tendencies or orientations toward something or someone—a state of mind, a manner, a disposition, a position. d. all of above.