A person who wears a crucifix around his or her neck is probably communicating his or her ________ identity.

A. religious
B. ethnic
C. national
D. class


Answer: A

Communication & Mass Media

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After developing strategic objectives you advance to the programming stage which encompasses these activities:

a. testing objectives, determining key strategy, choosing key messages, and developing tactics b. defining target audience, developing a budget, determining strategy, and choosing key messages c. defining target audience, determining strategy, choosing key messages, and developing tactics d. defining target audience, determining strategy, developing tactics, and securing a spokesperson

Communication & Mass Media

What are the differences between sex and gender?

What will be an ideal response?

Communication & Mass Media

A qualified sales prospect:

a) has a need for the salesperson’s product or service. b) has the financial resources to purchase the salesperson’s product or service. c) can be made interested in the salesperson’s product or service. d) all of these answers are correct.

Communication & Mass Media

Impression _____ refers to the processes you go through to communicate the impression you want other people to have of you

A) formation B) security C) communication D) management

Communication & Mass Media