After developing strategic objectives you advance to the programming stage which encompasses these activities:
a. testing objectives, determining key strategy, choosing key messages, and developing tactics
b. defining target audience, developing a budget, determining strategy, and choosing key messages
c. defining target audience, determining strategy, choosing key messages, and developing tactics
d. defining target audience, determining strategy, developing tactics, and securing a spokesperson
c. defining target audience, determining strategy, choosing key messages, and developing tactics
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A strong association exists between peoples' communication skills and their satisfaction with their relationships
Indicate whether the statement is true or false
Which childlike behavior is most often emulated by good reporters?
A. impulsive decision-making B. naïve worldview C. forceful stubbornness D. endless curiosity
Mona is an administrative assistant for a large pharmaceutical company where there is a lack of training or advancement to further her career. In her "pink collar" position, her lack of opportunity to move up within the company is known as the
a. sticky floor phenomenon. b. career deterrent theory. c. glass ceiling. d. upward inequality barrier.
Mandy's "save the whales" speech was very effective because she started off with stories about her personal experience with whales, then she moved into facts, statistics, and sources
Which principle of support material organization did Mandy effectively use in her speech? a. complexity b. specificity c. primacy d. "soft" to "hard" evidence