Consumer product classes are based on ________, while business product classes are based on ________.
A. how the product is to be used; the price for the product
B. how the product is sold; how the product is produced
C. how the product is produced; how the product is sold
D. how consumers shop for the product; how the product is to be used
E. the price of the product; the quality of the product
Answer: D
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If a sperm cell contains 8 chromosomes, it comes from an animal whose regular body cells have ________ chromosomes.
A. 24 B. 4 C. 16 D. 12 E. 8
Which of the following is part of a bait-and-switch tactic?
A) A company advertises a product that it does not plan to sell. B) An advertisement makes claims of product superiority that cannot be easily proven or disproven. C) A marketer makes an exaggerated claim about the effectiveness of the company's product. D) An advertisement falsely inflates the retail value of a product. E) A company creates new ads to correct misinformation previously delivered through its marketing campaign.
Research that is conducted to clarify the characteristics of certain phenomena to solve a particular problem is called ____ research.
A. primary B. experimental C. descriptive D. secondary E. exploratory
The basic unit of sale for posters is 100 gross rating points daily. One rating point equals
A. each ad exposure per day. B. each individual in the market. C. 1 percent of a particular market's population. D. each household in the market. E. one market sample per billboard.