According to Aristotle, "a speaker's __________ may almost be called the most effective means of persuasion he possesses."
a. logos
b. pathos
c. ethos
d. mythos
e. telos
c
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Indicate whether the statement is true or false
The Publishers Clearing House Sweepstakes would be considered an example of a sales promotion.?
a. True b. False
An effective speech conclusion serves which two purposes?
a. It will summarize the speech and provide closure. b. It will evoke emotion and provide closure. c. It will summarize the speech and capture their attention. d. It will capture the audience's attention and evoke emotion.
Nita, when speaking to persuade the class that prayer in schools should be restored, argues, "The reason that there is so much crime nowadays is that we no longer have prayer in schools." You recognize this as
A) an either/or fallacy. B) an ad hominem. C) a red herring. D) a causal fallacy.