According to the text, which of the following is true about popular press coverage on
media research?
a. Popular press coverage is a relatively good barometer for determining the
importance of a research topic—the more coverage, the more important the topic.
b. Popular press coverage is a relatively good barometer for determining the
importance of a research topic—the more coverage, the less important the topic.
c. The popular press tends to cover research about the press—rather than research
about topics like violence, sex, and fright.
d. The popular press tends to cover research about topics like violence, sex, and
fright rather than research about important medical discoveries.
e. Popular press coverage is a relatively poor barometer for determining the
importance of a research topic.
e.
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Name two ways in which high school students have limited free speech rights.
What will be an ideal response?
He was the first publisher to use telephone solicitation to attract new subscribers: _________________
Fill in the blank(s) with correct word
The idea that media have immediate, direct influence on individuals is known as
A) limited effects theory. B) two-step flow model C) powerful effects theory. D) immediacy theory.
A number of speaker mannerisms can distract the listener and thus obstruct the listening process. Some of those distracting habits include:
A. Speaking too loudly or too softly, too quickly or too slowly B. Irrelevant pacing C. Avoiding eye contact D. Using mistimed, inappropriate, too few, or ineffective gestures E. All the above