What are Web services?
A. Contains a repertoire of Web-based data and procedural resources that use shared protocols and
standards permitting different applications to share data and services.
B. The capability of two or more computer systems to share data and resources, even though they are
made by different manufacturers.
C. A broad, general term that describes nonproprietary IT hardware and software made available by the
standards and procedures by which their products work, making it easier to integrate them.
D. A computer system designed that in the event a component fails, a backup component or procedure
can immediately take its place with no loss of service.
A. Contains a repertoire of Web-based data and procedural resources that use shared protocols and
standards permitting different applications to share data and services.
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Modern customer relationship management (CRM) systems can help capture the entire customer experience with an organization, from response to an online advertisement to automatic replenishment of products to proactive service.
Answer the following statement true (T) or false (F)
The company's marketing information system should be a mix of what managers think they need, what managers really need, and ________
A) what the marketing research department is able to do B) what consumers are willing to consume C) what the government policies allow D) what is acceptable at the industry level E) what is economically feasible
Expert power
A. is derived from referent power. B. is derived from the leader's capability and knowledge in a particular field. C. is derived from organizationally conferred decision-making authority. D. arises from a manager's access, control, and distribution of information that is not freely available to everyone in an organization.
Khloe is very persistent. Her process is one of building on her past failures by engaging in new encounters. Khloe’s process is ______.
a. challenging b. securing c. expanding d. exposing