Which of the following items included with a sales letter is NOT meant to provide customers with an opportunity to act on an urge to buy?
A. A collection letter
B. A sample product
C. An order form
D. A postage-paid reply card
A
A collection letter is not meant to provide customers with an opportunity to act on an urge to
buy. A collection letter is a letter in which a company reminds certain customers that they have
not paid their bills.
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When brand equity is measured using the value of a brand based on input from consumers, such as familiarity, purchase considerations, customer satisfaction, and willingness to seek out the brand, the method is:
A) financial value B) market value C) revenue premium D) consumer value
Which of the following is a sales technique that focuses on making an immediate sale with little or no attempt to develop a relationship with the customer?
A) proactive marketing B) reactive marketing C) transactional selling D) relationship selling E) creative selling
Roxie, a recently-appointed frontline manager, has always been praised for her moral awareness, judgment, and character. However, turning in her own boss, a division manager, for fraudulent behavior will be very difficult for her to do. Roxie knows that she will need to draw upon every bit of ________ that she can muster.
A. candor B. self-righteousness C. tact D. courage E. defiance
Tariffs protect domestic producers by
A. making imported products more expensive. B. reducing the cost of production. C. increasing brand recognition. D. offering subsidies to exports. E. avoiding regulation.