The quick or acid-test ratio is calculated by dividing current assets by current liabilities
a. True
b. False
Indicate whether the statement is true or false
False
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Which of the following statements is true of test marketing?
A) The amount of test marketing needed remains constant for each new product. B) When the costs of developing and introducing the product are low, the company will have to do significant test marketing. C) Test marketing is seldom done on products that are risky. D) Test marketing is seldom done when management is not sure of the product or its marketing program. E) Test marketing costs can be high, and it takes time that may allow competitors to gain advantages.
An advertisement for Carr cabinet doors that is directed at people in the woodworking industry ran in a publication called Custom Woodworking Business. The ad explained why Carr cabinet doors were the perfect finishing touch for all cabinets. This manufacturer used ________ advertising to reach potential users.
A. retail B. industrial C. national D. trade E. co-op
Which of the following is a segmentation technique that combines geography with demographics?
A) geocoding B) geodemography C) geodiversity D) regional generation E) psychographics
Answer the following statements true (T) or false (F)
In setting policy, due process means that a regulatory agency seeks to involve all affected parties in its deliberations.