Every company's product line covers a certain part of the total possible range of products and consumer levels
Indicate whether the statement is true or false
TRUE
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In trying to convince a prospect to switch vendors, the lower the switching costs, the more difficult it will be to convince them to switch to a new vendor
Indicate whether the statement is true or false
Which of the following would be considered an example of the drop-off survey?
A) researcher brings questionnaire to respondent's home and leaves it to be completed B) a hotel leaves a questionnaire in a room for customers to evaluate their accommodations C) a retail store offers a customer a survey and promises a gift certificate if they return the questionnaire on their next visit D) giving a survey to persons at work and asking them to return the completed survey when they return to work the next day E) all of the above would be considered drop-off surveys
A classic coalition problem, the 4-3-2 game, helps us understand when and why coalitions form and shows the most important factor that determines who aligns with who is how they decide to split the money.
Answer the following statement true (T) or false (F)
Which statement is not correct concerning factor scores?
A) In principal components analysis it is possible to compute exact factor scores that are uncorrelated. B) In common factor analysis, estimates of factor scores are obtained, and there is no guarantee that factors will be uncorrelated with each other. C) Factor scores can be used instead of the original variables in subsequent multivariate analysis. D) All statements are correct.