A ________ is a publicity piece produced by publicists so that stations can air it as a news story.

A. spilt-run test
B. dramatization ad
C. celebrity branding
D. news mnemonic
E. video news release


Answer: E

Business

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Taffy Company requires customers to pay before products are shipped. On December 26, the company received $14,700 from the Goodie Company. On December 31, Taffy shipped half of the order to Goodie. What adjusting entry, if any, should Taffy make on December 31?

a. Debit Cash and credit Unearned Revenue for $14,700; b. Debit Cash and credit Revenue for $14,700; c. Debit Unearned Revenue and credit Revenue for $14,700; d. Debit Unearned Revenue and credit Revenue for $7,350; e. Taffy should wait until the entire order is shipped before making an adjustment.

Business

Blake and Mouton’s research identified ______.

A. how leaders combine concern for results and concern for people B. how task and relationship behaviors are part of one continuum C. how leader and follower behaviors are on two separate continua D. how opportunism as a behavior style focuses on followers roles

Business

The process of continually acquiring information on events occurring outside the organization to identify and interpret potential trends is referred to as

A. organizational scanning. B. a SWOT analysis. C. environmental scanning. D. significant trend analysis. E. marketing intelligence.

Business

An unsecured creditor is a creditor who has to rely on collateral to secure payment

Indicate whether the statement is true or false

Business