The process of continually acquiring information on events occurring outside the organization to identify and interpret potential trends is referred to as
A. organizational scanning.
B. a SWOT analysis.
C. environmental scanning.
D. significant trend analysis.
E. marketing intelligence.
Answer: C
You might also like to view...
Discuss and exemplify why it is important for a speaker to be an audience-centered speaker.
What will be an ideal response?
Which of the following refers to a marketing intelligence technique?
A) interviewing customers randomly B) increasing the annual budget for R&D C) investing heavily in primary research D) implementing product diversification E) benchmarking competitors' products
If an employer breaches an employment contract, the employee owes a duty to mitigate damages by trying to find substitute employment
Indicate whether the statement is true or false
What is a snowflake model?
What will be an ideal response?