Mini-Case Question. Organic Harvest Inc introduces a new line of personal care products, including soaps and shampoos that are made from natural ingredients. The firm markets these products under brand name NaturalCare
In this example, Organic Harvest Inc uses which of the following product-line extension strategies?
A) vertical brand-line extension
B) horizontal brand-line extension
C) new product-market brand extension
D) cobranding
E) product bundling
C
You might also like to view...
Which of the following is a drawback of technology licensing?
A. The licensee runs the constant risk that the licensor will provide inferior service. B. Licensing maximizes the physical and financial presence of a business overseas, thereby exposing it to risks. C. Licensing escalates the risks of suffering devastating losses in the event of an expropriation. D. The licensee can sever the licensing relationship and become a competitor after gaining access to the licensor's technology.
Which of the following is used when an observer wants to understand the cause of events that generated the ethical issue?
a. Analytical ethics b. Descriptive ethics c. Normative ethics d. Constructive ethics
A monolithic organization refers to:
a. An organization that has a heterogeneous workforce and typically makes efforts to conform to laws and public policies that demand and expect workplace equality. b. An organization that is demographically and culturally homogeneous. c. A culture that fosters and values cultural differences d. An organization that truly and equally incorporates all members of the organization via pluralism as an acculturation process, rather than as an end resulting in assimilation.
In a business presentation, which of the following actions is likely to increase your credibility and persuasiveness?
A. Telling a compelling anecdote, even if it is made up B. Including 10–15 key points in the presentation C. Launching into a new point after finishing the presentation D. Usingexpert quotations during the presentation