Copper wires are replacing fiber-optic cables as a more efficient way of carrying telephone messages

Indicate whether this statement is true or false.


FALSE

Communication & Mass Media

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Nonverbal cues are part of communication codes

Indicate whether the statement is true or false

Communication & Mass Media

Answer the following statement(s) true (T) or false (F)

1. When Sony launched its PlayStation 2 video game system, it did relatively little advertising because it did not have enough of the systems ready to sell. 2. The New Coke product, introduced in 1985, failed because most people did not like the taste. 3. The “big idea” is an advertising concept that will grab people’s attention, make them remember the product, and make them take action. 4. The biggest change in outdoor advertising over the past 10 years has been the growth of digital billboards. 5. Most American consumers can easily identify native advertising as paid marketing messages.

Communication & Mass Media

Amanda is a college senior and also interns for the local city council. She gave a speech on retail store shopping habits in class and is reworking it for her presentation at the council board meeting to include some facts the board members will want to know. What aspect of the speaker's view is Amanda considering?

A. the audience B. the feedback C. the interplay D. the opinions

Communication & Mass Media

Speaking notes will include only the introduction and the conclusion of the speech

Indicate whether the statement is true or false.

Communication & Mass Media