Which type of diversity can lead to discrimination when managers or recruiters judge or stereotype others on superficial differences?
a. Deep-level
b. Surface-level
c. Exterior-level
d. Bottom-level
b. Surface-level
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When Vonage decided to increase its sales of its voice over Internet protocol (VoIP) services to business customers rather than focusing only on consumers, it recognized that it needed information about how these buyers differed from its existing clients. Therefore, it purchased three firms that already function in business markets: Simple Signal, Telesphere Networks, and Vocalocity. Not only do those acquisitions provide it with customer data it can use in its preapproach planning, but they also provide introductions to potential business customers, leading Vonage to predict that it would be able to increase its B2B revenue by 40 percent. Vonage salespeople likely access all this information immediately and conveniently from the firm's
A. customer response management system. B. B2B selling system. C. customer relationship management system. D. indirect marketing system. E. direct marketing system.
Which of the following acts protects consumers who have errors in credit card billings?
a. Equal Credit Opportunity Act. b. Fair Credit Billing Act. c. Fair Debt Collection Practices Act. d. Truth-in-Lending Act.
Government is typically a ________
A) net provider of funds because it borrows more than it saves B) net demander of funds because it borrows more than it saves C) net provider of funds because it can print money at will D) net demander of funds because it saves more than it borrows
Trend analysts who follow bonds are most likely to monitor the ____________.
A. confidence index B. odd-lot trading C. short interest D. TRIN statistic