Answer the following statement(s) true (T) or false (F)
The first step in marketing research is to gather primary data.
ANSWER: False
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The sales returns and allowances account reduces sales on the income statement
Indicate whether the statement is true or false
Smurnov Company has a purchasing department that provides services to two factories located in Austin and the other in Belmont. Budgeted costs for the purchasing department consist of $91,000 per year of fixed costs and $7 per purchase order for variable costs. The level of budgeted fixed costs is determined by the peak-period requirements. The Austin factory requires 3/7 of the peak-period capacity and the Belmont factory requires 4/7.During the year, 2,700 purchase orders were processed for the Austin factory and 3,900 purchase orders for the Belmont factory.Required:Compute the amount of purchasing department cost that should be charged to each factory for the year.
What will be an ideal response?
The term "innovations" refers primarily to inventions that use the latest technologies.
Answer the following statement true (T) or false (F)
What is the first and most important question to ask when evaluating product-market opportunities?
A. "How far along is our research and development effort in this area?" B. "How much do we need to invest in this product?" C. "How much profit will we make this year?" D. "What is the sales forecast for this product?" E. "How does it fit with our objectives and resources?"