How does loyalty status enhance a company's understanding of its consumers?
What will be an ideal response?
A company can learn a lot by analyzing loyalty patterns in its market. It should start by studying its own loyal customers. In contrast, by studying its less-loyal buyers, a company can detect which brands are most competitive with its own. By looking at customers who are shifting away from its brand, the company can learn about its marketing weaknesses and take actions to correct them.
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How does one become a "holder in due course"?
What will be an ideal response?
An in-group relationship between a leader and follower is based on ______.
a. context b. followers c. trust d. none of these
A salami fraud affects a large number of victims, but the harm to each appears to be very small
Indicate whether the statement is true or false
Which of the following statements is TRUE of business users who administer the development of information systems?
A. They should take an active role in the system's development. B. They should refrain from specifying the system's requirements. C. It is mandatory that they hold a degree in database management. D. When the system fails, they must refrain from performing tasks related to system recovery. E. They are skilled programmers.