What is a message strategy? Describe the components of a message strategy.
What will be an ideal response?
The message strategy is a simple description and explanation of an ad campaign's overall creative approach-the main idea, details about how the idea will be executed, and a rationale. The message strategy has three components: (1) Verbal-Guidelines for what the advertising should say, considerations that affect the choice of words, and the relationship of the copy approach to the medium. (2) Nonverbal-Overall nature of the ad's graphics, any visuals that must be used, and the relationship of the graphics to the media in which the ad will appear. (3) Technical-Preferred execution approach and mechanical outcome, including budget and scheduling limitations. This also includes the mandatories.
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When proofreading a résumé, what is the goal for the headings?
A) Correct punctuation B) Parallelism C) Attention getting devices D) Support for the material that follows E) Visual enhancement
Which of the following is not one of the stages in the 3-Stage Approach for Generating Organizational Change?
a. unfreeze b. anti-freeze c. change d. refreeze
A(n) _____________ manager is a manager who would be considered ethically neutral and who does not focus proactively on ethical issues.
a. Emoral b. Immoral c. Amoral d. Moral
Which of the following does NOT provide an indication of liquidity?
A) quick ratio B) debt ratio C) average collection period D) inventory turnover