The element of scene in Burke’s pentad refers to _______.

a. the situation or location of the act
b. who was involved
c. what happened
d. how the act happened


a. the situation or location of the act

Communication & Mass Media

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Precursor analysis

a) Is a way to evaluate the success of a campaign b) Assumes that leaders establish trends that spread through society c) Is part of a public relations audit d) All of the above

Communication & Mass Media

____ notation is used when dealing with very large or very small numbers.

A. Scientific B. Variable C. Percent D. Base

Communication & Mass Media

What is pillow talk? Why is it important in relationships?

What will be an ideal response?

Communication & Mass Media

Terminal credibility is credibility a speaker develops during a speech

Indicate whether the statement is true or false

Communication & Mass Media