The purpose of a crisis communications plan is to create a tool for ________
A) communicating with consumers and connectors about mistakes that were made by a firm
B) assessing a situation and communicating with stakeholders about the intended response
C) immediately implementing a single action plan that applies for all types of situations
D) understanding the short-term and long-term effects of a corporate crisis
E) anticipating a crisis before it occurs to avoid negative media attention
B
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Tyson Foods (pork, chicken, beef producer) is implementing its SAP system throughout its worldwide operations. If Tyson has the choice, should it implement this system in Brazil before, at the same time, or after the implementation in the United States? Use the Technology Acceptance Model as a model (in particular, perceived ease of use) to explain your answer.
What will be an ideal response?
Which of the following is an effect of the advancement of technology on marketing?
A) Fragmented markets have assimilated into a few mass markets. B) Marketers go through more intermediaries to connect with consumers. C) Consumers rely less on marketer-supplied information than in the past. D) Marketers have increasingly moved toward mass-marketing techniques. E) Marketers tend to supply less information to consumers than in the past.
The Magnuson-Moss Warranty Act requires manufacturers to provide a warranty on their products regardless of cost
a. True b. False Indicate whether the statement is true or false
An ad for a multivitamin that claims, "We still bring you everything you need to get through your day in one vitamin," would most likely be considered ____ advertising.
A. reinforcement B. competitive C. comparative D. reminder E. institutional