A group of persons for whom a firm develops and maintains a marketing mix suitable for the group's specific needs and preferences is commonly referred to as a target
A. unit.
B. segment.
C. market.
D. source.
E. demand.
Answer: C
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The marketing technique known as ________ involves merchants offering many products for which there is little demand.
A. long tail marketing B. flash marketing C. yield management D. bait-and-switch
Which of the following statements concerning cultural intelligence (CQ) is not true?
A. The motivational aspect of CQ captures a person's energy directed at cultural adaptation. B. The cognitive aspect of CQ refers to aspects including verbal and nonverbal skills when communicating across cultures. C. CQ captures cognitive, motivational, and behavioral tendencies that play out in intercultural interactions. D. None of these statements is true.
Which of the following statements is CORRECT?
A. If you found a stock with a zero historical beta and held it as the only stock in your portfolio, you would by definition have a riskless portfolio. B. The beta coefficient of a stock is normally found by regressing past returns on a stock against past market returns. One could also construct a scatter diagram of returns on the stock versus those on the market, estimate the slope of the line of best fit, and use it as beta. However, this historical beta may differ from the beta that exists in the future. C. The beta of a portfolio of stocks is always larger than the betas of any of the individual stocks. D. It is theoretically possible for a stock to have a beta of 1.0. If a stock did have a beta of 1.0, then, at least in theory, its required rate of return would be equal to the risk-free (default-free) rate of return, rRF. E. The beta of a portfolio of stocks is always smaller than the betas of any of the individual stocks.
Dairy Day, an ice -cream maker, launches an ad campaign that shows that its products have
lower fat content than the frozen dessert products promoted by Dreamland, its main competitor. This is best described as an attempt at ________. A) negating the threat of new entrants B) counteracting increased bargaining power of suppliers C) neutralizing increased bargaining power of buyers D) reducing pressure from substitute products