Which generational cohort is often referred to as the echo-boom or baby boomlet? Describe the interests and lifestyles of this cohort and explain why it is important to marketers.
What will be an ideal response?
The generational cohort labeled Generation Y includes the 72 million Americans born between 1977 and 1994. This was a period of increasing births, which resulted from baby boomers having children, and it is often referred to as the echo-boom or baby boomlet. Generation Y exerts influence on music, sports, computers, video games, and all forms of communication and networking.
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______ is the ability to understand emotions in ourselves and others in order to effectively manage our own behaviors and our interpersonal relationships.
A. Emotional intelligence B. Emotional affect C. Emotional labor D. Emotional contagion
Which of the following statements regarding intangible assets is NOT correct?
a. Intangible assets represent long-term rights and privileges of a nonphysical nature. b. Intangible assets should be amortized over a period not to exceed 40 years. c. Intangible assets must be tested regularly to determine if their value has been impaired. d. A trademark is an example of an intangible asset.
Some of the current followership literature challenges us to take leadership ______.
A. to a global level B. in a new direction C. more seriously D. off its pedestal
An advantage of administrative agencies is that they:
a. relieve legislatures from trying to create legislation that deals with every detail of a specific problem. b. can be specialized bodies staffed by individuals with expertise in the regulated field. c. can be concerned about compliance with constitutional mandates since they perform powers of all three branches of government. d. All of these.