Choose the research term that describes the following concept: achieved when one measurement can be linked to some other external measure.

A. Criterion-related validity
B. Content validity
C. Face validity
D. Construct validity


Answer: A

Communication & Mass Media

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The primary purpose of lay testimony, the opinion of someone who experienced an event firsthand, is to stir the audience's emotions and can provide the most memorable moments of a speech

Indicate whether the statement is true or false

Communication & Mass Media

When unexpected circumstances arise during a campaign, what is the recommend course of action to follow?

a. stay the course regarding the selected objectives and tactics b. adapt to the changing conditions by revising plans and actions c. slow the pace of the project until the unexpected circumstances resolve themselves d. place a hold on the project until the unexpected circumstances resolve themselves

Communication & Mass Media

The space that an individual claims, whether permanently or temporarily, is referred to as ______.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

This involves the ability to assume the role of both participant and observer of our own actions.

A. agreeableness B. conscientiousness C. symbolic self-awareness D. self-reflexiveness

Communication & Mass Media